Overview
During the COVID-19 pandemic, Honda Indonesia was unable to host their annual Brio Virtual Drift Challenge, a key event to engage automotive fans. To keep the excitement alive and maintain brand presence, they turned to digital. I was part of the core game design team responsible for transforming the real-world event into a mobile arcade racing experience that brought the thrill of drifting into players’ hands.
Design Brief
- Reference Game: Asphalt Nitro
- Goal: Develop a fast-paced arcade racing game centered around the Honda Brio.
- Key Features:
- All official Honda Brio colors made available as playable vehicles.
- Integrated Honda advertisements and branding throughout the game (track banners, loading screens, UI elements).
- Designed arcade-style tracks optimized for short-session gameplay and high score replayability.
- Emphasis on drift mechanics and leaderboard competition to reflect the spirit of the original event.
Results
- Reached 100K+ downloads within the first month.
- High engagement: Average session time of over 10 minutes per user.
- Successfully maintained brand engagement for Honda during lockdowns.
- Featured in local news and social media as an innovative pivot for automotive events.
Roles in the Project
- Led the game design and level design direction.
- Collaborated with 2 junior designers to implement arcade-style track layouts and tuning for satisfying drift mechanics.
- Worked closely with branding and marketing teams to ensure accurate representation of the Honda Brio and in-game promotional elements.
- Coordinated with artists and programmers to align visuals and gameplay feel with the Asphalt Nitro base.
